MARKETING TIPS PART 1

1. Your brand (name) should be easy to remember, pronounced over the phone and should be the same as your domain name. You may be asking why I use Webli.st when my brand name is Weblist, that is because I have been wanting to use a hacked domain ever since I was a little kid and I am just making that happen.
2. Your slogan should say exactly what you do or at least what field you are operating in. If not, your logo design should handle this task.
3. Your website should have a unified brand identity, which includes the Logo, Icon and a Favicon (most preferably the same as the icon). All these items should walk together, they should be using the same colors, fonts and concept. Your Favicon is an important item which most webmasters ignore. The Favicon is used as an icon for your bookmarked links when your readers bookmark your pages, also it is viewed beside your title and URL when viewing your site.
4. Use your do not. Every time you send from a free e-mail there is a lost opportunity that, the recipient is visiting your site and that, the word about your website is being spread. What’s better than word of mouth?
5. Don’t tell me you do not use Twitter! You have to; it’s a great social tool that helps you in many ways. You can check what people are saying about your brand (search option), you can spread the word over Twitter (Tweets) and also keep in touch with the external world, whether customers or partners. These are the least and very basic things you can do with Twitter.
   

Labels: Marketing